Bio
"From Pixel Perfectionist to Strategic Design & Experience Leader."
Over the past decade, my design journey has evolved from crafting pixel-perfect screens to architecting complex product ecosystems and physical spaces. For me, design is not merely about aesthetic interfaces—it is a continuous pursuit of solving real human and business problems, breathing soul into every touchpoint whether digital or physical.
Experience
2024-present
Hands-on Craftsmanship: Directed all spatial & visual touchpoints, focusing heavily on architecture, tactile materials, and functional utility to craft authentic physical customer experiences.
Expanding Horizons (2026): Leveraging holistic F&B buildout experience to advise boutique F&B and fashion brands on architecture, interior functionality, and spatial UX.
2025-2026
Gtech Digital Asia: Led Art Direction & UI/UX design for scalable CDP (Customer Data Platform) solutions in Vietnam, translating complex enterprise data into intuitive, actionable user interfaces.
2024-2025
Hananu Homes & KUNJEK: Built global-standard brand systems and visual assets for retail & FBA products across Amazon and global e-commerce platforms.
Novaland Group: Directed visual concepts and spatial storytelling for two flagship hospitality destinations: Aloha Beach Club and Trung Duong Seafood Village.
Brand Consulting: Advised on brand identities and digital assets for Naan Group, Papaver, and Djet.
2023-2025
Spearheaded a agile product team building Print-On-Demand (POD) e-commerce experiences on global marketplaces (Amazon, Etsy).
Authored and commercialized premium digital design assets and UI kits across leading global design platforms including UI8, Creative Market, and Shutterstock.
2020-2023
Leading at Scale: Managed and mentored multidisciplinary design teams delivering high-volume digital products for enterprise clients and national brands.
Impact & Key Accounts:
Vinamilk: Spearheaded the digital UX/UI strategy across 250+ products spanning 8 major categories.
Nutifood: Architected information architecture and smart navigation systems for 170+ products across 11 categories.
Enterprise Portfolio: Led UX/UI strategy and Design System implementations for Wuling Motors, MG Motor, Pebsteel, Talentnet, ACB, PNJ, Sting, Betrimex, TTC Group, Servier (HCP Medical Portal, Day One, Daflon), MSD, SolarBK, and FTMS Global.
2018-2019
Joined one of the world's premier advertising networks, directing visual campaign strategies and creative concepts for global powerhouses:
FMCG & F&B: Mondelez (Kido, Cozy, LU, Solite, Oreo, AFC, Cadbury), Nestlé (Nescafé, Bear Brand, Maggi, Milo).
Enterprise & Tech: Vietnam Airlines, Techcombank, Grab, Sanofi (Calcium Corbiere, Lactacyd).
2016-2018
A Proud Venture at Age 24 — Mogo App: Long before food delivery and digital wallet apps swept the country, my team co-founded and built Mogo App—a visionary F&B check-in, booking, and rewards platform. Though halted early due to budget constraints and youthful naivety, it remains a proud milestone of pioneering product vision ahead of its time.
Branding & UI: Designed brand identities and digital layouts for major clients including TH True Milk, Vinamilk, Yamaha, Orion, and emerging lifestyle brands.
2014-2016
Where It All Began: The launching pad of my digital career. Developed a rapid learning curve in pixel-perfect craftsmanship and global design standards working on high-profile accounts:
Honda, Enfamil, Abbott, FrieslandCampina (Friso, Dutch Lady, Campina Professional, Peak), Eucerin, Sanofi, Vinamilk, Moony, TTC Group, Diamond World, Motorola, and Love'in Farm.
Services
Branding
UX/UI Design
Art Direction
Architect Consultant
Industries
Design
Architect
POD
F&B